Social Media Marketing - LinkedIn

LinkedIn has always been the popular Social Media site for college graduates and high income earners, and this populatity continues to hold true. Over half (50%) of online adults with higher education degrees are on LinkedIn, compared with 27% of those who have attended but not graduated from a 2 or 4 year degree college with just 12% of those with high school degrees or less.

45% of online adults who use Social Media with an annual household income of $75,000 or greater use LinkedIn, compared to just 21% of those living in households with a total average annual income of less than $30,000. Comparatively, 35% of online adults whouse Social Media and who are employed use LinkedIn, with 17% of those who are not employed for pay.